Turning your text UP-SIDE-DOWN

You will need to flip your text to appear as though it is up-side-down for pages 1, 2, 3 and the inside cover. You will notice if you select the text and manually rotate it using the double sided arrow that the selection box rotates, but the text does not.
Follow these steps to rotate:

• Select all of the text with the Selection tool (the dark arrow)
• Use the "Effect" drop down in the Menu bar at the top
• Go to Effect> Distort and Transform> Transform...
• The "Transform Effect" dialogue box will appear
• At the bottom is a section called "Rotate"
• In "Angle" box type 180 (for a 180 degree rotate)